Discord Can Be A Great Home For Creator Projects — When Done Right

Keely Dunn
2 min readOct 31, 2022

I’m a newbie to @iSocialFanz’s epic #NFT365 podcast, so much so that I didn’t join in until episode 346.

Before you at me, I’m not just squirrelling out (much of the creator economy most of us are a part of is just NFT projects in a Web 2.0 world, to be fair). Fanzo took a little shot at @Discord as providing “just chat” where the community doesn’t get the value they deserve from a creator.

I think he’s wrong, and here’s why.

Discord Isn’t Just Chat

Fanzo claims Discord is best for creating inclusive and exclusive conversational groups which can be gated or filtered to create exclusivity and organization, or as he calls it, “just chat”.

He argues creators from both WebNs need facilitated conversations around content that creates authority and value that can be established and exchanged, and Discord isn’t good at that.

I’m going to disagree on this one because: there’s more to Discord than text.

Voice, Stage and Forum Channels FTW

Voice channels are incredibly convenient places to deliver presentations, workshops, courses and focused discussions on camera. Permissions can be adjusted to change who can contribute in real time on voice, and text channels persist and can be searched and added to later.

Stage channels are perfect for sharing audio-only lectures and presentations. Want to give your members an exclusive backstage pass to your live podcast recordings where they can participate in a Q&A session and you know they’re vetted? Easy to do with roles and permissions in Discord.

New forum channels allow for focused topics to be posed and discussed. If you want to make sure only vetted experts inside your community can contribute answers? You can do that too.

The Power Of Keeping Your Members In One Place

The best part of holding all of these activities in Discord is your members are getting all this within your shared home.

Not in boring Zoom boxes of boxes that vanishes as soon as you hit “leave meeting”.

Not a course website with clumsy and barren comment sections at the bottom.

If you focus solely on text channels, you’re missing out on so many great ways you can directly teach and transfer value to your members.

Give The People More

One big idea that separates Web2 from Web3 is that there is not only shared value but shared ownership of the value.

If we thought providing the goods for our communities was hard when it was a one-time purchase, now a holder has a very vested interest in how they can potentially transfer that value to someone else.

In Web3 the stakes are even higher in providing a great community platform. I think Discord is up to the task.

Did you know Discord could do all this? Express your amazement right here and ask me anything!👇

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Keely Dunn

#DiscordWhisperer | I write about building valuable communities for creators and the tools we can build them with.